Business Website Designing Services—a smart move to grow your digital presence.

A wise quote goes, “Business of Business is Business," which means doing business the way it has to be done. However, people are often stranded to prioritize their importance, which augments their business. In an evolving landscape of digital presence, your website is not merely a luxury but rather a necessity. Most businessmen are preoccupied with the notion that any website will do the needful. Surprisingly, numerous accounts claim that most of the business websites are not aligned with business strategies and other services, which fails to drive the expected result. It is worth mentioning that the behemoth search engine Google’s decision to phase out the basic websites created through Google business profiles raises much concern and attention among businessmen to go for best business website designing service company . With the help of this blog, let's delve into the importance of having a professionally designed business website that presents user behavior and benefits.

End of free Google websites: As per the recent Google notification released a couple of months ago. The company has decided to take the necessary action against those businesses that were relying on the free Google Business Profile website. The company has already given the business owner until March 2024 to look for alternate options, such as creating a new website or redirecting visitors to their existing Google Business Profile. The decision has created a new challenge for business owners, as going for a new website will not only cost them important clients but also add expenses to their business. The most preferred option to go for a Google business profile is also to offer a temporary respite to the problem of limitations. The reasons are as follows:

• Branding Limitations: GMB, or Google Business Profile, is merely a way to authenticate your business and highlight your services. It does not provide complete control over branding; for a reason, a businessman must anyway go for a dedicated professional website. Moreover, your brand identity, viz., color, logo, company details, design, and certain services, will also be affected, as your Google business profile offers certain information, not the complete details. Which may cause you to lose your business identity and promotion at large. This will also disconnect your target audience from your business.
• SEO Limitations: A dedicated website gives you leverage in terms of digital advantage, whereas a Google business profile has very few SEO benefits. Having a dedicated, well-designed website has the advantage of sharing crucial business details and necessary information, creating promotional offers, lead generation, and, above all, attaining a higher Google ranking in search results. Besides, it also creates a strong bond among customers and builds trust among visitors to rely on your business. A new customer always devotes enough time and appreciates the way you convey your message.
• Limited Functionality: You have to understand it clearly, as Google Business Profile is merely a tool to support your business but not the complete solution. One cannot think that it has the same advantages as your website. It supports only the basic functions of your business. However, a dedicated business website will allow you to showcase your products and services, generate leads through form filling, add shopping carts, use online business augmentation, and much more.

How does it matter?

No one knows where the shoe pinches except the wearer. Think from a user perspective. This will help you understand what a customer likes and how to enrich his experience. Business website design services are professionally crafted services that are devised keeping users' perspectives in mind. Here are some facts about how it can help you with brand building and promotion as strategic tools.

• First impressions matter: Research data shows that users usually form an opinion in a mere 0.05 seconds about a website. In such a case, your website should be lucrative and crafted well enough so that people love browsing it and stick to exploring more. Poorly designed websites can not only negatively impact your brand but also drive them away. Your first impression has a lasting impact.
• Clarity means a lot: Nearly 61% of users expect to find what they are looking for within five seconds of landing on your website. Make it countable. What message you want to convey, what services you offer, and what you are pitching should have a synchronization so that it can bear the desired result and augment user satisfaction and engagement for a long time.
• Credibility issue: What most businessmen miss is that merely having a website does not serve your purpose but rather may have an inverse effect on your business. Data shows that 57% of users don’t recommend a business that has a poorly designed website. One must understand that it is not just a business tool but a valuable asset to your business. Taking advantage of the optimal output of the resources is the key factor of success. Never compromise with anything that will do.
• Appearance—the game-changer strategy: According to the research data, nearly four out of ten users reported that they would not like to visit a visually unappealing site. User-friendly, easy to navigate, a call-to-action feature, and high-quality visuals are key, important things that a business website must have. Approximately 48% of users said that web design plays a crucial role in determining the credibility of the website. Similarly to this, 38% of users reported that they would not like to visit a website if the layout of the website is unattractive. Undoubtedly, the first impression of a business builds the overall perception of the company, and having a great-looking website is indeed a blessing.
• Latency rate: The latency rate is the time a website takes to load. Approximately 47% of users believe that they cannot wait more than two seconds to load the website and prefer to leave if it takes more than that. Due to the increasing number of mobile users, fast downloading of websites is gaining importance these days. Moreover, slow downloading speeds can impact the bounce rate (visitors leaving the site) and conversion rate. The average bounce rate lies between 41% and 55%. which means that visitors are not engaged with the website beyond the first page. This usually happens due to a lack of relevant and engaging content, difficulty navigating, and other factors that distract the user experience.
• Mobile-Friendly: Different reports show that users usually prefer to visit a website that is mobile-friendly. 74% of users reported being likely to prefer a mobile-friendly website. This shows the growing importance of website optimization to provide seamless connectivity and a user-friendly approach. Moreover, as per statistica, the Q4 result for 2023 shows approximately 54% of all web traffic is generated through mobile phones. The trend is also very important for aligning SEO strategies to increase mobile traffic.

Conclusion: In the evolving digital market, it is really important to have a dedicated business website to get the maximum benefit. The recent Google announcement has come as a blow to the businesses that were using the free Google websites. It is high time to look for business website designing services to enjoy digital excellence. The professionally crafted website has its advantages, unlike managing its own. It can not only invigorate your brand presence but also allow you to stay ahead of the competition.