Have you ever been concerned about your brand's reach, or are you content with your sales performance? You might consider these concerns to be two separate things, but in reality, both are interrelated. We seldom fathom the importance of having a strong business presence on digital platforms. Most businessmen don’t realize the true potential of their digital platforms and tools. Their efforts confine themselves to replicating the things that everyone else is doing. In fact, some people may understand this concern but fail to address it completely.