How to find the best digital marketing company in Lucknow that understands your business needs?

Have you ever had to choose between the best digital marketing campaign and brand promotion activities and find the right partner to go with? Probably, your answer would be affirmative. It haunts you and needs to be addressed. You may come across such situations very often. Still, in most cases, it takes a back seat due to your limited reach to find the best digital marketing company in Lucknow that addresses all your business concerns. Here are the key things that you should keep in mind while thinking about going digital with your business: -

Why and how does it matter to you?

Ever since digitalization took place, it has become crucial for businesses to have a technological advantage. Moreover, it is not confined to merely social media posting and traditional business tactics that seldom drive results. Rather, it will have a more pervasive effect on your business and growth. Lucknow, being the home to many companies and corporate offices, hosts various challenges and opportunities for your business.

According to Exploding Topics website data, there are 92.3% mobile internet users, which accounts for 4.32 billion active mobile internet users. Most importantly, more than 60% of web traffic is generated by mobile internet users worldwide. India alone accounts for 75.96% of mobile internet traffic. India ranked 10th, with 57.3% of users using e-commerce portals for shopping. In such a case, it is imperative to have a technological advantage over your business to make your brand more pervasive.

Social media presence: As per a Statista.com report for 2023, there are nearly 462 million active social media users in India. What’s app penetration is recorded at 83%, while Instagram accounts for more than 80% for the third quarter of 2023. More than 2 million viewers watched live streaming of the IPL in 2010 on YouTube. Statistical data shows that currently there are more than 3 billion active monthly users, and if we go by the meta platform, all four social media platforms, such as Facebook, Facebook Messenger, What’s App, and Instagram, have more than 1 billion active monthly users. The increasing influence of internet penetration and social networking opens various avenues for marketers and brand promoters. Besides, digitalization has made it possible to reach your brand across geographical territories. That is why more and more companies are charting their media messages, primarily focusing on such platforms and augmenting their reach.

Market-driven strategic alliance: According to a startling report, many business ventures fail because of their poor communication with the audience. The pandemic scenario has validated the logic that having a digital presence is not just a marketing grimace but the need of the hour. Various edutech, online shopping sites, and sectors like hospitality and investment, food, and beverages came up with the idea of promoting an online business model. However, the post-pandemic moment focused on creating a business model that could survive or have an online and offline advantage. According to the 2021 record, Uttar Pradesh has topped in digital payment across the country. The data shows that digital transactions through different modes such as UPI, online banking, mobile banking, and debit cards have gained importance over the years.

This shows changing consumer behavior and the need for digitalization in your business.

Why does a local partner mean a lot?

As discussed above, clear communication is the key to the success of your business. Having a local partner fosters the chances of creating a strong communication channel that requires frequent interaction and understanding of the market. However, it has various key aspects to be highlighted, such as:

• Local Expertise: Having a local expert has many benefits, such as a deep and better understanding of the local market, understanding competition, frequent interaction and follow-up, and much more. Besides, it also helps to develop a good rapport with better negotiation, which has some additional benefits that can help you in the long run.
• Cost-Benefit: Unlike metro cities and other areas, the cost-benefit is greater in the case of a local player. Besides, it also has a quality and variety of services that are subject to negotiation, undoubtedly with no service compromise.
• Building Relationships: Another great benefit that one can avail of is building a strong relationship with vendors that have accessibility to other local agencies, which helps to drive better and faster results than others.

Factors to consider: While choosing a digital marketing company, certain key points must be kept in mind for partnering for good.

• Experience and Expertise: Look for a company that has a proven track record, several projects handled, digital expertise, an expert team, and commitment so that you get the desired result without hustle and compromise..
• Service Offering: Focus on the services you are looking for and fix up with experts to learn the techniques by which you can augment your business reach, promote your brand, and attract more visitors. Whatever your business goal, prepare a plan and move ahead with strategies that align your business with digital marketing..
• Return on Investment (ROI): Everything has a price, and undoubtedly there are benefits as well. Ask your digital partner agency how their plan and services can offer you the best result. Scalable results are the parameter that ensures that you are on the right track. Lead generation, conversion ratio, number of visitors, and impressions are the techniques to check the performance matrix of your investment..
• Transparency and communication: As mentioned above, your association with a local digital partner comes with the added advantage of frequently updating you regarding market trends, changes in campaigns, local market benefits, and so on. It also shortens the delivery time if you have a good rapport, so you can stay abreast of the market and take advantage of it..
• Team strength: Get details of the team members' expertise and exposure in their domain. This will help you find the right partner to be associated with. Their professional team will understand your requirements without discussing long hours of your crucial business time and offer you the best services for your business..

Conclusion: In today's competitive world, where digitalization of business is very common and impacts modern-age business, a different trend has been observed as the wind is blowing towards Tier-II and Tier-III cities. Investors, companies, and corporations are finding such places more lucrative in terms of cost-benefit and digital advantage. Lucknow is one of those cities that has been gaining an importance for quite some time. Similarly, it has also been very important for such companies to partner with local digital marketing agencies that understand their requirements and offer solutions that address their concerns. In this blog post, we have highlighted the concerns and charted the strategies that will help you find the best digital marketing company in Lucknow.